MyTelescope Market outlook

Market Outlook: Kenyan Automotive Market
Rodrigo Pozo Graviz Rodrigo Pozo Graviz

Market Outlook: Kenyan Automotive Market

Kenyan Automotive Market: EVs and Second-Hand Cars Gain Traction Amid Infrastructure Challenges

From mid-2022 to late 2024, Kenya’s automotive market shows rising interest in electric and second-hand cars. Despite challenges in infrastructure and financing, these trends signal shifting consumer priorities toward sustainability and affordability

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Market Outlook: Mondelez’s Strategic Growth Driven by Emerging Trends
Rodrigo Pozo Graviz Rodrigo Pozo Graviz

Market Outlook: Mondelez’s Strategic Growth Driven by Emerging Trends

Mondelez International experienced a 14% increase in global search interest from 2020 to 2024, driven by innovative products like personalized "Oreo Cookies Custom" and "gluten-free Chips Ahoy." This growth, highlighted by independent analysis using the MyTelescope Index, shows a strong link between consumer trends and Mondelez’s revenue, emphasizing the need for early trend detection to sustain market leadership.

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