MyTelescope Market outlook
Rethinking Demand in an AI-Driven World
Growth now depends on understanding culture, real jobs, episodes of behavior, value loops, and where demand is heading next. The question is no longer “Who do we target?” but “Which moments create demand, and how do we win them?”
2026: The Year of Brand Marketing
2026 is the year of brand marketing. The brands that win will think long and short, building the memories that shape choice and using data to see how real interest changes over time. Slow data and AI search now make it possible to connect brand building to business outcomes. That is what MyTelescope is built for.
Anne Årneby joins MyTelescope Board as Vice Chairwoman
We’re really excited to share that Anne Årneby is joining us as our new Vice Chairwoman.
Branding is part of marketing, but it does a different job
Market Outlook: Lululemon Brand Interest Down 9.5% Premium Demand Under Pressure
Lulu down 9.5% YTE MyTelescope Brand search index shows
The Premium Chips War: How Swedish Brands Are Fighting for Market Dominance
Premium Chips Sweden
From Black to Bright: Why Americans Are Ditching Neutrals for Vibrant Colors
Color Index USA